Premium Italian coffee brand Manuel Caffè has launched its full range in the UK – featuring their whole produce of hot beverages from ground coffee to whole beans and fruit infusions to drinking chocolate. The brand also prides itself on the four not-so-secret ingredients that are present in every blend: tradition, experience, innovation and intuition.
Born in the very place where the Italian coffee ritual first began, Venice, Manuel Caffè has been renowned as one of the country’s best coffee-makers since the 1950s. It was founded by husband-and-wife team Giuseppe and Bruna De Giusti, who wanted to share Italian coffee culture with the world, and the roastery remains in family hands to this day.
Manuel Caffé produces a selection of single origin and specialty coffees every year and exports to more than fifty countries all over the world, but has never brought the full range to the British market before.
“We offer premium quality products so we believe that we have a great potential in the UK, where we are assisting the third wave of coffee appreciation and the number of artisan coffee bean roasters has ballooned in the last years” states Mauro De Giusti, Managing Director at Manuel Caffè.
All Manuel Caffé products are now available to UK shoppers on the brand new, informative coffee culture website manuelcaffe.uk and exclusively sold through Italy2eat – an online store for traditional, top-end Italian food and wine that’s run by a passionate foodie couple who are originally from Venice themselves.
“Italian coffee hasn’t been exported correctly overseas and the big chains have used the Italian espresso brand to offer products which are quite far from our recipes” explains Gabriele Da Re, Managing Director at Italy2eat and Hay Hampers. “I don’t think we can go on with a defence strategy; we need to be proactive now and position our premium quality.”
For further information, please contact:
Elisabeth Och – firstname.lastname@example.org
Tel. 01476 550 420
Notes to Editors:
Manuel Caffè is an artisanal Italian coffee roastery from Venice, where the Italian passion for coffee first began. Founded by the couple Giuseppe and Bruna De Giusti in the 1950s, Manuel Caffé offers a large range of hot beverages from ground coffee to whole beans and fruit infusions to drinking chocolate, with a few ingredients that are present in every blend: tradition, experience, innovation and intuition.
Italy2eat is the Italian food and wine division of Hay Hampers Ltd, a family-run gourmet company started in 1984 with four guiding principles – authenticity, freshness, sharing and trust – which remain central to the brand’s success today. Importing directly from small, artisan Italian suppliers, Italy2eat is a top-end Italian food and drink online shop offering the finest products at the lowest possible price points and creating a healthy food culture.